Author: accessiblemedi

How to have your customers do your marketing for you (4Rs of marketing – part four)

What are you doing to use your successful relationships to create new, organic opportunities so that you can spend less and make more? The fourth R is referral. Since you’re doing such a great job taking care of your customers and keeping them happy, the next best thing you can do is set up systems […]

How to turn one purchase into income for life (4Rs of marketing – part three)

What are you doing to upsell, cross sell and repeat sell to maximise the lifetime value of your customer base? The third R is resell. Once you’ve done all of the hard and often costly work of getting a customer, you need to make sure to maximise the lifetime value, or LTV, of that customer. […]

How to reach new customers (4Rs of marketing – part two)

What are you doing to ensure that more people know about you today than yesterday? The second R is reach. It’s my experience that a business that wants to grow needs to make sure that more people know about it today than did yesterday. If you’re not meeting new people and telling them about your […]

Your reputation and how to protect it (4Rs of marketing – part one)

Reputation What are you doing to proactively manage, protect and monetize your most valuable asset—your reputation? The first R is reputation. As we discussed earlier, it has never been easier for potential customers to find out what others think about your business. This is both good and bad (depending on what people find). As you […]

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