Email Marketing

Getting Started With Email Marketing

Email marketing is one of the most versatile methods of digital marketing, if you know what you’re doing.  It can do the heavy lifting for acquiring customers, engaging them, as well as keeping them if done correctly.  You need a plan, goals, and an understanding of how email marketing works. Sending out general mass-emails every […]

Sending the Right Emails at the Right Time

Sending the correct type of email at the right time is crucial to having a successful relationship with subscribers.  Emails can expedite the customer value journey, if done correctly. Sending an email with a great offer to a customer who is ready for it will incentivise them to make the leap to the next step […]

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