General Marketing

Despite it having a negative connotation, telephone sales are very effective when done right.  When you think of the idea of phone sales, you probably think of telephone marketing, where you get …

Continue Reading about Maximizing Your Telephone Marketing Strategy with RAPID Phone Calls →

Web analytics are confusing, but they shouldn’t be.  There’s so many numbers, and it can be overwhelming to see all of that raw data.  The truth is, a lot of them might not be useful to you …

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How much do you actually know about your customer?  It’s a simple question, but it’s the most important question any marketer can ask.  Knowing as much as possible about your ideal customer …

Continue Reading about Creating a Customer Avatar So You Know Who You’re Selling To →

Growing your business is something every business owner wants to do, but many struggle with.  Businesses like Microsoft, Apple, and even McDonald’s have figured it out, so why can’t you? …

Continue Reading about What is Customer Value Optimization and How Does it Work? →

We’ve talked a lot over the last few articles about how to implement different digital marketing strategies.  After you have had those up and running for a while, you will have a good baseline of …

Continue Reading about Conversion Rate Optimization →

We’ve briefly mentioned what metrics to watch with different kinds of digital marketing, but we haven’t gone deep into how to use these analytics and data-points after you’ve collected them. …

Continue Reading about Gathering Data and Analytics (and How to Use Them) →