Making great marketing accessible to everyone
posted on
A few weeks ago, we discussed ways to make your website more accessible, but the access train doesn’t stop there! Print design, despite being a far older medium, is still not always accessible …
Continue Reading about Accessible Print Design: Big Type isn’t Enough →
posted on
The internet has made it easier than ever to spread awareness for your business. But what if I told you there are people out there who want to view your website but can’t? And what if I told you that …
Continue Reading about Is Your Website Accessible to People with Disabilities? →
posted on
Despite it having a negative connotation, telephone sales are very effective when done right. When you think of the idea of phone sales, you probably think of telephone marketing, where you get …
Continue Reading about Maximizing Your Telephone Marketing Strategy with RAPID Phone Calls →
posted on
Web analytics are confusing, but they shouldn’t be. There’s so many numbers, and it can be overwhelming to see all of that raw data. The truth is, a lot of them might not be useful to you …
Continue Reading about Getting the Most out of Your Web Analytics →
posted on
How much do you actually know about your customer? It’s a simple question, but it’s the most important question any marketer can ask. Knowing as much as possible about your ideal customer …
Continue Reading about Creating a Customer Avatar So You Know Who You’re Selling To →
posted on
Growing your business is something every business owner wants to do, but many struggle with. Businesses like Microsoft, Apple, and even McDonald’s have figured it out, so why can’t you? …
Continue Reading about What is Customer Value Optimization and How Does it Work? →