General Marketing

Choose the Right Social Media for Your Business

There are more and more social media platforms every day.  As an integral part of your marketing strategy, it’s overwhelming to say the least.  Keeping up with multiple platforms is a lot to handle, especially when you’re just beginning.  While it’s great to have multiple platforms to advertise on, focusing your efforts on one or […]

5 Ways You Can Improve the Overall Design of Your Website

We talked about landing pages, but now we need to talk about the design your website overall.  Think of your website like a storefront. The image you give off here reflects how potential customers are going to see you.  You want to make a good first impression, because you might not get a second one. […]

Improve Your Website’s Landing Page

Your website, more specifically the landing page of your website, is your number one asset.  It’s the first thing people see when they visit, so it needs to draw them in. Yes, the saying goes “Don’t judge a book by it’s cover”, but it’s human nature to have first impressions.  Your landing page needs to […]

Why your business needs a blog (and tips on starting one)

Writing a blog is difficult.  It seems simple on the surface, but a lot of time and effort goes into creating quality content.  Difficult or not, blogging is a great way to get your customers interested and excited about your products.  But why start a blog? What kinds of content should be on the blog? […]

Getting the Most out of Customer Avatars

You aren’t using your customer avatars properly.  Rather, you aren’t using them enough. Customer avatars, when done right, give you a base for all of the marketing campaigns you are going to do with your business.  When was the last time you looked at your customer avatar? After a while, businesses can get in the […]

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