Pinterest is an often-overlooked, yet very useful, platform for marketers. The concept is so unique compared to other social media websites, I hesitate to even put it in the same category. For those of you who don’t know, Pinterest is a website where people share and discover new ideas through images, which they can then “pin” to different boards. The key words here are “share” and “discover”. Each pin, when clicked, sends the user to an external website. This is used to redirect people to places like blogs or product pages. You may wonder, is Pinterest worth using for your digital marketing? Pinterest makes finding new ideas and topics a breeze, and because of this ease of finding new things, it is an ideal digital marketing platform.
How Does Pinterest Differ from Other Social Media Sites?
Pinterest is different in a few aspects. First and foremost, the “social” part of this social media is very limited. There is a comment system, but it doesn’t usually matter much. The main interaction people are going to have with your content is pinning. You can follow other people and see what they’ve pinned, but interaction past that is usually minimal.
The other main difference between Pinterest and other social media sites is that you can categorize your pins. If you have three different products, you can have a different board for each, for example. The beauty of Pinterest is it’s customizable so you can set up your categories, or boards, however you like.
What Should You Pin?
There are many things you can pin, but start by pinning your blog posts. These are great for pins because you have to do minimal work to get them ready. All you’ll need to do is create a good image to use and you’re on your way. People are using pinterest to get ideas, so your blog posts that have tips, tricks, and ideas in them will go over well. You can also pin straight to your products. 80% of Pinterest users turn into buyers, so this is always good to have. Really, any content you Pin is only as good as it’s image and other SEO.
What Makes a Good Pin?
Yes, SEO. Like all other websites on the internet, SEO is how you get found. When you create a pin or a board, you can add a description. In this section, use 2-3 keyword rich sentences, and 3-4 hashtags. Lots of people don’t do this with boards, which is a huge oversight and can push you over the edge. Also. like all other websites, finding the right keywords and hashtags takes time.
The second thing that makes a good pin is the image. Your image should have enough information in it to know what the pin is. The best pins have a text element, with a quick summary of what the pinner is going to get. For example, if we were to pin this post, we might have our logo, the Pinterest Logo, and the words “Is Pinterest Worth it?” on a plain background. This is eye catching, simple, and you know what you’re going to get.
Should You Automate Your Pinterest?
Pinterest might be the easiest social media to automate. If you plan your blog posts ahead enough, you can use tailwind (or similar site) to automatically post to all your social media when your posts go live. However, you shouldn’t just rely on automated pinning. While it can be tempting to “set it and forget it”, setting a few minutes every couple of days to pin a few things manually can help growth.
Growing Your Pinterest
Pinterest is different from other social media in that follower count isn’t as much of a factor, but it’s still good to grow. More followers means more people to see your pins. There are several ways to grow Your Pinterest. Follow people, add a pin widget to your blog, and promote your pinterest on your other social media. The more places you promote your Pinterest the better. Pinterest has an analytics tab, so keep an eye on that to see what might need changing.
And that’s Pinterest! It’s a bit of an odd site, but its quirks are what make it perfect for digital marketing. It may not be an ideal site to start out with, but it’s a fantastic addition if you’re looking to expand into another channel. Have you tried Pinterest for marketing? What kind of success have you had? Let us know in the comments!