The internet is overloaded. There are multitudes of websites, it’s near impossible to stick out in the crowd. Luckily, websites like Google, Yahoo, and Bing all have algorithms to help sort through these websites to give the user what they’re looking for. But how does it work? Is there a tiny wizard in everyone’s phone, tablet, and computer to help them find what they need? Not quite, despite how cool that sounds. In reality, these websites have databases of all the websites on the internet that they scan when a search is made. To help filter out irrelevant information and give the best results first, they use SEO.
What is SEO?
SEO Stands for “Search Engine Optimization”. It’s a fancy way of describing the process of making your website easier to be found organically (for free) on search engines such as Google. Some sites, like Amazon or Ebay, may have their own version of SEO, since they have databases of their own.
Why do I need it?
Search engines are the highest generator of traffic on the web, with google making up around 93%. Getting found through search engines can greatly increase exposure, which will increase sales. Bad SEO, however, can make your website fade into the sea of other sites, and you will never get the exposure you need to get your website off the ground.
Can I get found without SEO?
The short answer is yes, absolutely. Google is not going to ignore your website completely just because you didn’t spend time on your SEO. However it is incredibly difficult to get found. Think of the internet like a crowded theme park. Without SEO, it’s like trying to find your friend without using a cell phone. Eventually, you’ll more-than-likely meet up with them, but who knows how long that could take? With proper SEO, it’s like searching for that same friend by sending them a text about where to meet you. Both parties are on the same page.
Can anyone do SEO?
Of course! In fact, you’ve probably already done some SEO on your website without even realizing. The difference between doing it yourself and having an expert do it is astounding, however. Think of it like baking a cake; anyone can open a box of cake-mix, but it always tastes so much better when you get one from a baker who knows exactly what they’re doing. SEO takes practice, and the more time you work on it and learn about it, the better you become. Whether or not you do it yourself, it’s still good to understand the basics and know why certain things make your SEO stronger or weaker.
Statistics about SEO
Still unsure about SEO? Take a look at some statistics from comcore.com. To sum up the statistics:
- Google led the U.S. core search market in April with 65.4 percent of the searches conducted, followed by Yahoo! with 17.2 percent, and Microsoft with 13.4 percent. (Microsoft powers Yahoo Search. In the real world, most webmasters see a much higher percentage of their traffic from Google than these numbers suggest.)
- Americans alone conducted a staggering 20.3 billion searches in one month. Google accounted for 13.4 billion searches, followed by Yahoo! (3.3 billion), Microsoft (2.7 billion), Ask Network (518 million), and AOL LLC (277 million).
- Total search powered by Google properties equaled 67.7 percent of all search queries, followed by Bing which powered 26.7 percent of all search.
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