Your Video Content Needs Improving

Improving on your video content can make your video a success

Your video content needs improving.  Especially if you’re new to creating video content, there are things you can do to easily improve.  We discussed a similar topic several months ago, but we didn’t go into much detail.  What kinds of things can you do to improve your videos?  Where do you start? What are you doing half right, but can still do better?  This article is a great place to start!

Your Videos Are Unorganized

Like with blog posts, if your video is unorganized and scattered, you’ll end up confusing your audience instead of helping them.  You can get away with being a little more scattered than in a blog post, but you still need structure. You need to stay on topic, as do any visuals you might include.  This doesn’t mean you need to have a whole script written out and memorized, complete with storyboarding. Having a list of five or six points you need to discuss or show is a great way to stay on track.  

Your Videos Have Bad (Scripted) Dialogue 

Having a fully written script can be detrimental to your video, believe it or not.  Having dialogue be recited word-for-word can be stiff and awkward. The way you talk and the way you write are completely different.  A little bit of improvisation adds sincerity to your video, as well as establishes authority. Someone who can speak off the cuff about something is seen as more knowledgeable than someone reading from a page.  If people see the person in your videos as knowledgeable, they’ll be more likely to trust them when they say good things about your product. Your script is more of a guideline, to keep you on track. You can stray from it, that’s what editing is for.

Your Videos Have Bad Sound Quality

This is one of the first technical aspects people have to face when it comes to making videos.  There are few things that cause someone to click away from a video faster than bad sound quality.  An abundance of white noise is distracting and unprofessional-sounding. It doesn’t matter how good your videos look or how engaging your host is.  You can’t sacrifice audio quality. Having subtitles is important not only for the deaf/HoH, but also to help compensate for subpar audio.

Your Host is Boring

Like sound quality, a boring host can be a video killer.  The person talking should be enthusiastic, bubbly, and engaging with their audience.  Humans are empathetic creatures, so if your host isn’t excited about your product, the viewer won’t be either.  A host who speaks in monotone and shows no enthusiasm isn’t going to get the viewer engaged and excited. No, the host doesn’t have to be cartoonishly wacky, but they need to be expressive enough for it to shine through on camera.  Think of Billy Mays from the Oxyclean commercials, and how excited he got about household cleaners. How your host presents themself might be the first, and biggest, impression of your product someone has.

Your Video Has No (or Wrong) Visuals

Your host could be the most enthusiastic person on the planet.  But if the video is just them talking against a white background, you have a boring and uninteresting video.  If there’s nothing to look at, people are going to get distracted and not pay attention. Having visuals that compliment the dialogue engages the viewer on two levels–sight and sound.

The important word in that last sentence is compliment.  Your visuals need to relate to what you’re talking about to keep the viewer from getting confused.  While this means things like “don’t show a donut if you’re talking about a giraffe”, it can be much more specific than that.  If you’re doing a step-by-step tutorial, have your voiceover synced to the process being shown. There’s nothing more confusing than being told to do one thing while being shown something else.  Make sure these visuals are clear and easy to understand. If it’s a drawing or cartoon, can your viewer tell what everything is? Does it stay on screen long enough?

Your Video Has No Background Music

This is a minor one, but it can push your videos over the edge.  Having a quiet track behind dialogue can enhance the tone of your videos.  Think of any movie or television show. Are they silent except for when someone’s talking?  No! Especially in tense or emotional scenes, there’s music playing in the background. It’s subtle, but it’s there for a reason.

One big mistake people fall into when adding background music is they keep it too loud.  The track should not compete with whoever is speaking. If the music is distracting the viewer from important information, the video isn’t going to be good.

Creating videos for your product/service can be overwhelming due to the amount of things you need to think about.  Everything from sound design, set design, even your host’s personality can make or break your video. Even large companies are always striving to improve their video content and commercials, so don’t worry if you don’t get it right straight away.  Never stop improving.

Your Video Content Needs Improving

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